What is Google ads ?
Google Ads is an online advertising platform that allows businesses to create and display ads on Google’s search engine results pages and its advertising network. Through Google Ads, businesses can target specific keywords, locations, demographics, and interests to reach their ideal audience. Ads can be in the form of text, display banners, or video. Advertisers bid on keywords, paying only when users click on their ads (Pay-Per-Click or PPC). Google Ads offers detailed analytics to track ad performance, optimize campaigns, and improve ROI. It’s an effective tool for driving targeted traffic, boosting sales, and increasing brand awareness.