what is off page seo?
Off-page SEO refers to all the activities done outside of a website to improve its search engine rankings. It mainly focuses on building high-quality backlinks, which signal trust and authority to search engines. Other key elements include social media marketing, influencer outreach, guest blogging, brand mentions, and online reviews. These efforts help increase a website’s credibility, visibility, and traffic from external sources. Unlike on-page SEO, which optimizes content and structure within the site, off-page SEO builds the site’s reputation across the internet, making it more likely to rank higher in search engine results.